American Advertising Federation Award Winner
American Advertising Federation Award Winner
Identity System
Tyler Candle Company
Rebrand
Overview: Tyler Candle Company is a fragrance brand that currently has a great product line and many loyal customers. Currently, their brand is outdated and cluttered, for this project. I gave them a complete rebrand from the company name to brand standards.
Solution: I changed the name from Tyler Candle Company to Tyler Home Fragrances in order to better represent the brand’s wide range of products offered. This project showcases my ability to create a brand identity that is appropriate in its marketplace, long-lasting, versatile, and targeted. It also showcases skills in packaging, advertising, copywriting, and logo animation.
Process
For this project, I did a lot of mind-mapping and word listing at the start of the project to decide on a strong direction for my concept. I also did a storyboard for my animated logo.
Mind Mapping
Animated Logo Storyboard
Animated Logo
Ephemera
I created three unique ephemera pieces that coordinate with the other products that the company offers. The gift card and car fragrance would be offered in-store while the matchbox would be a gift with online candle purchases.
Matchbox
Car Freshener
Gift Card
Packaging
The Glamour Wash & Candles are the best-selling products for this brand. I created packaging for multiple different sizes, colors, and brand fragrance options. The body spray series shows the body spray packaging and how it appears in different brand colors paired with different fragrances. Customers will getting to take their products home in a beautiful carry-out bag.
Glamour Wash Packaging
Glamour Wash
Candle Packaging
Carry-out Bags
Carry-out Bags Secondary Colors
Body Spray Blue Packaging
Body Spray Green Packaging
Body Spray Pink Packaging
Body Spray Yellow Packaging
External & Internal Store Signs
This brand sells in person at the Tyler store and then distributes products to other small boutiques. I created these in-store displays to be sent out to distributors so they can sell the products out of cases that match the brand’s identity. I created new external assets for the home store in Tyler, Texas. The Store sign showcases the new logo and products. The window design showcases the new pattern and one of the main taglines.
Small Shelf Display Case
Large Display Case
External Store Sign
Window Design
Marketing
For marketing this brand I chose to create billboard designs and a catalog. The billboards showcase the two main parts of the fragrance brand, personal and home scents. The images can be replaced with other similar products in the future. I thought another fitting marketing piece for this brand would be a catalog. I designed the covers and one product spread to showcase how the company should approach this publication with the new brand assets.
Home Fragrance Billboard
Personal Fragrance Billboard
Catalog Front and Back
Catalog Inside Spread
Annual Report
The Annual Report is important for showcasing sales and accomplishments within a calendar year. This portion of the project showcases print and layout skills, an understanding of what is important to a year in the company, infographic design skills, and the brand identity showcased in a long format.
Some images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Tyler Candle Company. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Tyler Candle Company does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.