Print Ad
ManyPets
Advertising Campaign
Overview: ManyPets is a pet insurance brand that was established in 2012. Their focus is to make a healthier, happier life accessible and affordable for all cats and dogs – and their owners. They have covered over 400,000 pet parents across the globe.
Solution: My primary objective is to persuade people to purchase pet insurance from ManyPets. This is achieved through highlighting the importance of pet insurance by using statistics on pet health risk and vet bills. And also by showcases how ManyPets can help with both issues. The tone of the brand overall is informational yet playful. It is important to stress the importance of pet health while also not being to intense that the brand becomes unapproachable.
Traditional Media
These ads highlight some very compelling statistics on pets in the US. This information paired with the playful headings and inviting images helps persuade people to follow ManyPets socials or visit the website to sign up. By targeting people driving with a billboard ad you can get information to your target audience and beyond. I created this layout to be easily read while driving with large type and minimal graphics.
Print Ad 2
Print Ad 3
Billboard Ad
Streaming Media
Spotify is the best streaming service for my target audience, this streaming radio ad communicates to them that ManyPets is essential to their pets health and happiness. YouTube is another effective platform for reaching my brand’s audience. The use of vet based visuals and statistics help communicate to the viewer how common vet visits are, and encourage them with knowing how ManyPets can help with expensive vet bills.
Radio Tile & Script
Video Storyboard
Social Media
I created sponsored Instagram & Facebook ads to help drive traffic to the ManyPets website and increase registration. These advertisements focused on the pet to owner relationship that is very important to the brands audience.
Banner Ads
Digital banner ads for this brand appear on many pet-related blogs and retail companies like Bark Box and Petco. The use of appealing visuals and a clear CTA make these a great way to drive web traffic.
Flat Files
Mockup
MailChimp Marketing
I created two MailChimp Eblasts. One was for new members to receive after signing up with their new puppies. The second email is paired with my Guerrilla Marketing tactic.
Guerrilla Marketing Tactic
At the Ocean Drive dog park, there will be a sign with the GMT trivia quiz instructions and a QR code to the quiz. After completing the quiz the user is prompted to sign up with their email and shipping address to get their promotional bandana and special discount code.
Flat File
Mockup
Unique Promo Item
The UPI is a large and small pet bandana with the ManyPets Logo and brand pattern on it. This is a way to encourage users to sign up and promote the brand by posting pictures online with their pet in the bandana.
Small Bandana
Large Bandana
Some images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of ManyPets. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. ManyPets does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.