Interactive Screen Mockup
Shaping Empathy
Awareness Campaign
Overview: For this project, my team and I created an awareness campaign for a problem space on campus at Texas A&M University-Corpus Christi. We then interviewed students and admin on campus and learned a lot of valuable information on how we can campaign for awareness of the different types of disabilities and needs campus-wide. We created our campaign and named it Shaping Empathy, because our purpose was to educate people on disabilities and stigmas so that they can have empathy for others’ needs and respect for all the different kinds of disabilities.
Solution: The final solution included a one-day event that had its own branding, environmental collateral, way-finding, merch, an infographic, a mural, and an interactive electronic display. Because this was a group project I only included the parts that were mine or that I worked put a lot of time into.
Brand Assets
Research
Deliverables
Wayfinding A-frame
Wayfinding A-frame
Wayfinding Lawn Signs
Event Pole Flags
Interactive Display
Interactive Display Mockup